semantics & visuals

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musings on communication and culture

art & design

I recently came across an explorative article by Peter Lawrence the chairman of Corporate Design Foundation on “Why design?”. He describes design “as a user-focused, prototype-based development process that simplifies complexity and achieves success through collaboration.”

Culturally the interplay of art and design has varied from society to society across the world. We in India have traditionally been more exposed to art that to design. This is a feeling which has found resonance in the myriad from of folk arts and in the marked absence of design in public places. Perhaps it is only in the last two decades that there has been a conscious move to use design in the public spaces and in urban areas.

This is a leaning which is also reflected in the web domain – a public space where design is an integral part of the medium. In the last few years of my association with the industry in India, I have realized that web designers in general tend to be more of artists than designers. Driven by their personal desire they tend to override the need to design for public pleasure.

Some anonymous designer once observed: “Design is based on sharing; it is a communal activity, its goals are communal – it seeks not the furtive satisfaction of the private individual but public pleasures of many individuals”

Even though the above observation was made quite a few years ago, this still holds true in the age of usability, user-centric design and user experience where user holds the centre stage of the design process.

Add on news: Photoshop labs has recently published the Web 2.0 Design Kit, with tips on how to create some of the more popular “Web 2.0″ design effects using Photoshop.

interactive work & awards

Looks like the interactive agencies in India are finally taking the creative leap. Recently some of the interactive work executed in India created quite some splutter in the international award festivals.

Earlier this month BC Web Wise won a Bronze at the Media Spikes 2006 for its creative execution of Ford Fusion website.

Now LIC website has won a webby Award. Design by Tribal DDB India the website has been declared People’s Voice Winner in this year’s Webby Award. This looks like an awesome achievement – given that Webby pits you against the best in the world.

Are you India's Creative Future?

“Creative? Got a great business idea? Want to know how to develop it into a real business proposition? Then apply today to take part in the Creative Future programme.

Twenty young people with a business idea in the creative sector will be selected to take part in the Creative Future School at the Indian Institute of Management in Bangalore in August.”

Looks like the season of entrepreneurship have finally arrived. British Council India along with IIMB is offering to mentor twenty great business ideas from the creative industries.

The above words are from the Creative Future website inviting people to submit there ideas. Though the submission have closed for this year, it would be interesting to keep a track of the ideas which finally emerges from the initiative.

On 28 August, a group of eminent judges from India and the UK will select the final three who will go to the UK in October 2006.

You can visit the website to view further details.