forum on emotional design

There is a new discussion forum on yahoo.com devoted to emotional design and its attending nuances.

As a carry forward of the initiative, recently there was a presentation & lecture on ‘Emotional Design and Flow’ at IDC, Mumbai. The presentation elaborated the three levels of emotions - Visceral, Behavioral and Reflective and the concept of flow.

The three levels of emotional reactions to design is a concept propagated by Don Norman (co-founder of Nielsen Norman Group) in his latest book, Emotional Design. I am yet to lay my hand on the book.

The interview that Don Norman gave to the Guardian sometime back gives a synopsis of his career and the central concept of Emotional Design. The thought process looks interesting.

It is heartening to see such initiatives and development in India.